Marketing has been done in both offline and on-line since the beginning. On-line marketing is now the preferred method for achieving business success. Simply put, online or digital marketing refers to promoting a business through the internet. These core strategies include email marketing, web designing, social media promotions, search engine optimisation and content marketing including videos. This modern marketing concept can make or break international brands as well small-scale startups. You can get the best guide on geo fencing.
Overlapped domains of digital and conventional marketing
Any marketing strategy that uses digital media channels to reach customers is digital or online marketing. The digital media domain is expanding rapidly. Digital media components include social media channels, websites and radio as well as TV, radio and mobile phones. Even non-digital media like billboards are included. This means that traditional marketing elements include P2P marketing (person-to person), elements of direct and print marketing, as well as aspects such as billboards and transit displays. It is fast becoming apparent that the off-line and online marketing domains overlap. On-line marketing is strongly connected to elements of traditional marketing such as URL landing webpages, URL directories and web banner advertising. QR codes are also a part of traditional marketing.
Digital media are important for several reasons
The digital media shift is not driven solely by marketers or business owners. This shift is also being made possible by consumers. You can track most digital media channels, including many social media platforms, websites and blogs, much more easily. However, traditional marketing approaches like print media are difficult to track.
It is cheaper than traditional advertising. Online advertising campaigns are much cheaper than traditional advertising. The modern advertising approach works well for all businesses, large and small, as well startup brands.